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14 articles
The rise of large language models is fundamentally altering consumer behavior and trust, signaling a major shift in marketing strategy. Industry veterans are observing how AI is reshaping decision-making logic and brand interaction.
Salesforce's AI platform Agentforce is drawing criticism for overpromising and underdelivering, as investors question whether its AI vision matches real-world results.
Learn how AI startup accelerators like AcceleratorX help new AI companies grow by connecting them with real clients and marketing experts across Europe.
Apple has agreed to pay $250 million to settle a class-action lawsuit over misleading marketing of its Apple Intelligence features. The case highlights the importance of transparency in AI feature rollouts.
OpenAI CEO Sam Altman has criticized Anthropic's new cybersecurity model, Mythos, calling it a case of 'fear-based marketing' that exaggerates the product's value.
Google has unveiled three major enhancements to Ads Advisor aimed at making Google Ads safer and more efficient. The updates include improved automated safety measures, enhanced performance optimization, and streamlined campaign management features.
Allbirds' dramatic rebranding as an AI company sent its stock price soaring, highlighting the industry's growing trend of superficial AI integration for marketing purposes.
Learn how to use Anthropic's Claude Design to create slide decks, prototypes, and marketing assets through simple chat conversations.
Learn how to build a basic AI-powered customer segmentation tool that demonstrates the technology behind companies like Hightouch's marketing platform. This beginner-friendly tutorial covers data analysis, machine learning clustering, and customer segmentation using Python.
Learn what AI influencers are, how they're created using artificial intelligence, and why they're becoming increasingly common in social media and advertising.
OpenAI's ChatGPT is revolutionizing marketing teams by accelerating campaign planning, content creation, and performance analysis. The AI tool helps teams move from ideas to execution faster, transforming modern marketing operations.
Canva has acquired Simtheory and Ortto in a strategic move to transform into a full-featured work platform, integrating AI and marketing tools.
