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Allbirds has sold its shoe business for $39 million and rebranded as NewBird AI, pivoting to GPU-as-a-service cloud computing. The company aims to leverage its financial backing and market positioning in the rapidly growing AI infrastructure sector.
Allbirds' dramatic rebranding as an AI company sent its stock price soaring, highlighting the industry's growing trend of superficial AI integration for marketing purposes.
Allbirds is transitioning from footwear to AI infrastructure, rebranding as NewBird AI after selling its shoe business and securing $50M in financing.
Allbirds announced a dramatic shift from footwear to artificial intelligence, causing its stock to surge 600 percent. The company is selling its brand assets for $39 million to American Exchange as it pivots toward AI.
